“ Discover the Heart of Florence “
The "Discover the Heart of Florence" campaign successfully combines modern technology with traditional travel resources to enhance the visitor experience. By creating interactive maps, a dedicated app, and informative brochures, we have provided travelers with the tools they need to explore Florence's rich offerings while fostering a deeper connection to the city. The new logo and cohesive branding reinforce the campaign's identity, ensuring that visitors remember their experiences in Florence long after they leave.