Overview

Fleet Foot Delivery Co.- Serving The Alaskan Community
Fleet Foot Delivery Co. is a fictional delivery company based in Alaska that needed a logo that visually captured its brand essence—speed, strength, and regional roots. I developed a bold, nature-inspired identity that merges wildlife symbolism with strong typography and a modern visual tone.

The Ask

Design Overlook

Main Icon:

• A geometric, stylized peregrine falcon in profile

• Layered mountains in muted blues and greens

Clouds for added depth and setting

Typography:

• Custom wordmark: FLEET FOOT

• Dynamic angles and sharp cuts to reflect motion and boldness

• Letter “T” subtly designed to resemble a falcon in flight

• Supporting icon of a flying bird used as a secondary mark

Color Palette:

Deep forest green background for calm and strength

Warm ochres and oranges to add contrast and energy

• Muted blues and taupes for a cool, northern atmosphere

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THE NATIONAL GOLF COURSE

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Wendy X VML (Art Director)